Social media is a great tool to reach customers and promote your business. If you’re considering social media platforms to market your small business you need to keep in mind that one mistake can ruin your online reputation. Here are four major social media mistakes to avoid:
Don’t spam your social media accounts. You should let customers know about your business and special offers, but there’s a right way to do it. Make all your social media posts personal. Inject your own personality and thoughts into your interactions. No social media post should ever read like a sales ad or spam email. Don’t flood social media with tons of posts every day about your business. Keep the posts personal, thoughtful, short, and regular.
Every business owner should use social media with a goal in mind. Goals keep you targeted and focused. You can’t use social media effectively if you don’t know why you’re using social media. Your goals should be in line with the SMART method. According to Top Achievement, “a specific goal has a much greater chance of being accomplished than a general goal.” What does this mean for your business? Here is the SMART method broken down:
- Specific- The goal should be clearly defined. For example, instead of making a goal to gain customers through social media, make a goal to gain twenty customers through one specific social media platform.
- Measurable- Always define your goal using numbers.
- Attainable- Make your goal achievable. It’s always better to accomplish small goals than lofty ones to stay motivated and encouraged.
- Realistic- This is similar to making your goal attainable. Your goal needs to be realistic. It’s not realistic to set a goal of gaining one million customers in one week.
- Timely- Give your goal a deadline.
Giving yourself SMART goals will allow you to create social media posts that are in line with what you want to achieve.
Some small business owners make the mistake of not listening to customers on social media platforms. These owners feel a sense of detachment from customers on social media since they can’t see them face to face. Listen to what your customers have to say to you, no matter if they’re talking to you in person or interacting with you online. If you don’t listen, you miss an important piece of information that tells you exactly what your customers want from your business. According to Jon Steiert, the social media manager of Pet360 Inc, “Collecting feedback and paying attention to which pieces resonate has been key to Pet360’s success on social media.” You should always read comments and reviews of anything you publish on social media. Most importantly, listen to the customers.
Read every post carefully before hitting the publish button on social media platforms. If you have an employee that publishes on behalf of your business, always review anything before they put it out there. This is the one mistake that can absolutely make your business crash and burn. Posting the wrong thing or the wrong opinion can cost you many customers. Read every post from their perspective. Always ask yourself, “If a business posted this, what would I think? Does the post seem emotional?” Finally, “would I be okay with an employee posting this?”
Fixing these four nos will go a long way in making your social media presence welcomed by your audience.